Univision which is a largest broadcaster of Spanish language in US has told recently that it will be going public soon. This is going to be an important moment in the history of US market as the Wall Street is now dribbling over the growth of the Latino consumers influence in the market. Titan, which is a New York media, has also filed for getting into the Initial Public Offering. The filed was made to the securities and exchange commission of US market. The details regarding the shares and its numbers and the price range are not yet shared with the reporters yet. But the market analysts have told that the Univision can be valued $20 million in the market debut.
How the growth does become possible?
The growth of the Univision has become possible as the number of Spanish speakers in US have started increasing in their number. Over a period of time, the total Spanish speakers have got increased much and have given way for the Spanish advertisers to step into the media in US. A recent study about the population of Spanish speakers in US by a nonprofit institution says that, US now has got a population of Spanish speakers, which any other country never has except the Mexico.
The Spanish speakers’ population of US is expected to be reaching an average of 77 million in the year of 2030. This is actually more than one fifth of the total population of US itself. Univision who is aleader in the Spanish broadcasting industry has been expected to go public from very long back. The advertisements of Univision are reaching an average population of 49 million daily. The company has heavy debt and hence was expected to enter into IPO long back. The team for analyzing and handling the offering was formed by the Univision last march.
Carl Salas commented on the broadcaster’s move
Carl Salas, who is a senior credit officer and vice president of Moody’s, has told that the company was planning about the IPO from long back. Many have told that the timing is a reason behind the sudden move of the Univision. But Carl said that timing is not a reason behind the broadcaster’s move. The owner’s panel that includes the partners of providence equities has wanted selling the company to any other media firm and was waiting for the potential buyer.
The major companies like CBS Corp. and Time Warner Inc. have also approached to buy the company, but have stayed in the same price tag of $20 billion. Univision is expected to enter into the market before the presidential election in the year 2016. The Spanish population who supports the political side of US is also growing on average values. Carl, while mentioning about the benefits what the company will benefit from the IPO has told that there is an immense benefit for the company from the flow of political expenditure and record levels. It is true that Hispanic market grows faster in America than any other country in the world.
How the growth does become possible?
The growth of the Univision has become possible as the number of Spanish speakers in US have started increasing in their number. Over a period of time, the total Spanish speakers have got increased much and have given way for the Spanish advertisers to step into the media in US. A recent study about the population of Spanish speakers in US by a nonprofit institution says that, US now has got a population of Spanish speakers, which any other country never has except the Mexico.
The Spanish speakers’ population of US is expected to be reaching an average of 77 million in the year of 2030. This is actually more than one fifth of the total population of US itself. Univision who is aleader in the Spanish broadcasting industry has been expected to go public from very long back. The advertisements of Univision are reaching an average population of 49 million daily. The company has heavy debt and hence was expected to enter into IPO long back. The team for analyzing and handling the offering was formed by the Univision last march.
Carl Salas commented on the broadcaster’s move
Carl Salas, who is a senior credit officer and vice president of Moody’s, has told that the company was planning about the IPO from long back. Many have told that the timing is a reason behind the sudden move of the Univision. But Carl said that timing is not a reason behind the broadcaster’s move. The owner’s panel that includes the partners of providence equities has wanted selling the company to any other media firm and was waiting for the potential buyer.
The major companies like CBS Corp. and Time Warner Inc. have also approached to buy the company, but have stayed in the same price tag of $20 billion. Univision is expected to enter into the market before the presidential election in the year 2016. The Spanish population who supports the political side of US is also growing on average values. Carl, while mentioning about the benefits what the company will benefit from the IPO has told that there is an immense benefit for the company from the flow of political expenditure and record levels. It is true that Hispanic market grows faster in America than any other country in the world.